Use case

Build a web journey connected to qualification

SO / SCENARIO FRAMEWeb & acquisition journey
  1. 01Problem

    The website attracts a visit, but the information needed for the next step remains fragmented or vague.

  2. 02Response

    The journey clarifies the offer, collects useful context and hands a structured request to the right follow-up.

  3. 03Handoff

    A person receives the context whenever the case requires it.

Starting point

A clearly identified point of friction.

01

Problem

The website attracts a visit, but the information needed for the next step remains fragmented or vague.

02

Response

The journey clarifies the offer, collects useful context and hands a structured request to the right follow-up.

03

Handoff

Incomplete, ambiguous or sensitive cases move to a person with the useful context attached.

A real scenario to test

Start with the task, its exceptions and its value.

Explain the context